Summary
A digital solution was developed for Vail Resorts Retail, consolidating 18 websites into a unified CMS system. The project saved over $10,000 in infrastructure costs and introduced Google Analytics event tracking to measure key performance metrics. This solution streamlined the management and performance tracking of Vail Resorts Retail websites.
Vail Resort Retail Digital Solution Summary:
A digital solution was developed for Vail Resorts Retail, consolidating 18 websites into a unified CMS system. The project saved over $10,000 in infrastructure costs and introduced Google Analytics event tracking to measure key performance metrics. This solution streamlined the management and performance tracking of Vail Resorts Retail websites.
Opportunity
Vail Resorts Retail was managing 18 different websites, each hosted on multiple CMS platforms and various hosting services. This led to significant operational inefficiencies, including increased costs, inconsistent branding, and challenges with website updates and performance tracking. To improve management and reduce costs, Vail Resorts needed a unified, scalable web solution that could handle their diverse range of retail shops while maintaining branding consistency.
Solution
The solution involved consolidating all 18 retail websites under a single CMS platform using Umbraco, an open-source content management system. The project included:
- A retail website template that could be customized with multiple modules, allowing for flexibility while maintaining consistent branding across all websites.
- Centralized content management to streamline website updates and reduce the manual workload across multiple sites.
- Integration of Google Analytics to track key website interactions, including form submissions, phone calls, and customer engagement.
- Consolidation of hosting services onto a unified platform, reducing infrastructure costs and simplifying web management.
Umbraco CMS proved to be the optimal solution for maintaining the flexibility and scalability required for Vail Resorts Retail’s needs. By utilizing this open-source system, we were able to simplify the backend management while ensuring each website retained its unique elements, such as custom promotions and retail offerings.
Impact
The impact of the project was substantial, providing both cost savings and improved operational efficiency. By consolidating the websites under a unified CMS, Vail Resorts Retail saw:
- $10k saved in infrastructure costs through the elimination of redundant hosting services.
- A centralized CMS system that allowed for easier content management and branding consistency across all 18 retail shop websites.
- Google Analytics integration, which improved insights into website performance, enabling tracking of key interactions like phone calls, form submissions, and store visits.
Check out more examples of our work on our Portfolio page.
Links
Media
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Vail Resorts Retail Desktop Mockup
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Vail Resorts Retail Locations Page
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Vail Resorts Retail Website Portfolio
