Summary
Bridge Kid Design crafted a Ford digital marketing campaign for the Continued Protection Plans (CSP), utilizing a multi-touchpoint email and video strategy. This effort achieved a 55% open rate, doubled click-through rates, and generated over $100k in revenue during the first quarter.
Project Overview:
Ford needed a solution to enhance customer education about their Continued Protection Plans (CSP) alongside a traditional print campaign. Bridge Kid Design created a multi-touchpoint digital marketing campaign, combining email marketing and interactive video to engage customers and drive policy purchases. The campaign significantly increased customer awareness and led to remarkable business growth in the first quarter.
Opportunity:
Ford needed an interactive online experience to educate customers on their Continued Protection Plans (CSP) and support their existing print efforts. Bridge Kid Design was tasked with creating a Ford digital marketing campaign that complemented the print campaign and engaged customers through digital channels.
Solution:
We developed a comprehensive Ford digital marketing campaign that directed customers to an interactive video experience. This digital approach increased customer awareness and encouraged policy purchases. The campaign involved a nurture email sequence and an engaging video designed to educate customers about the benefits of Ford’s Continued Protection Plans. The strategy ensured consistent customer engagement through multiple touchpoints, leading to high conversion rates.
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Impact:
- 55% open rate on initial emails
- 2x click-through rate above industry standard
- $100k+ net revenue generated in the first quarter
The results were highly successful, with a 55% open rate and a click-through rate double the industry average. The multi-touchpoint strategy effectively drove customers to an interactive video experience, significantly increasing customer awareness and policy purchases. In the first quarter alone, the campaign generated over $100k in net revenue. This demonstrates the impact of a well-executed digital marketing campaign in engaging users and driving measurable business growth.
heck out more examples of our work on our Portfolio page.
Links
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Ford Email Campaign Mockup
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Ford CSP Desktop Mockup
