Summary
The Live Basil Pizza restaurant website design for a fast-casual restaurant concept connected to Tom’s Urban at LA Live. The website redesign, completed in 2018, helped match the in-restaurant experience using WordPress CMS. The new website improved user experience, highlighting the restaurant's offerings and atmosphere.
Project Overview
Live Basil Pizza, a fast-casual restaurant connected to Tom’s Urban, needed a restaurant website design to complement their 2018 remodel at LA Live. The old website no longer reflected the brand’s updated, fresh approach. A new website was essential for driving customer engagement and encouraging visits to the physical location.
Opportunity
With an outdated and underperforming website, Live Basil Pizza was missing opportunities to connect with potential customers online. The website needed a fresh design that matched the remodel and conveyed the fast-casual dining experience. Our team at Bridge Kid Design saw an opportunity to elevate the restaurant’s online presence with a new restaurant website design that was user-friendly, visually appealing, and responsive.
Solution
We created a new website using WordPress CMS, ensuring that the site mirrored the lively and inviting feel of the Live Basil Pizza restaurant. The design was responsive, making it accessible on desktop and mobile devices, and featured high-quality images of the menu and restaurant environment. We streamlined the navigation to ensure users could easily find the menu and location details, driving more visits to the restaurant.
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Impact
The redesigned Live Basil Pizza website brought significant improvements. It aligned the online experience with the in-restaurant ambiance, driving both online engagement and foot traffic. The site’s mobile-friendly design and seamless user experience were key in keeping customers connected to the brand.
- Improved customer engagement by matching the in-restaurant experience with the online design.
- Seamless mobile responsiveness increased ease of access for users on the go.
- The new WordPress CMS allowed for easy updates, ensuring the website stays fresh with new content.
- Increased foot traffic to the LA Live location through enhanced brand consistency and usability.
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Links
Media
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Live Basil Pizza Restaurant Website Design - Company
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Live Basil Pizza Restaurant Website Design - Menu
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Live Basil Pizza Restaurant Website Design - Homepage
