Summary
Bridge Kid Design developed an online donation campaign for the University of Oregon's Women in Flight program, utilizing a multi-touchpoint email and video strategy to re-engage a non-active fanbase. This effort resulted in a $13,000 donation boost and a significant conversion into newsletter subscriptions.
Video Lead Conversion Project Overview
Bridge Kid Design worked with the University of Oregon’s Women in Flight program to create an impactful video donation campaign. The objective was to re-engage a previously non-engaged fanbase and drive donations and newsletter sign-ups. Through a multi-touchpoint email and video strategy, the campaign successfully raised $13,000 in donations and converted 10% of the fanbase into newsletter subscribers.
Opportunity
The University of Oregon’s Women in Flight program aimed to increase donations and re-engage a fanbase that had become inactive. They needed an innovative digital campaign that would inspire support and help drive both donations and newsletter sign-ups to maintain the excellence of the women’s athletic programs.
Solution
We developed a multi-touchpoint nurture email campaign, leading fans to an interactive video experience that highlighted the importance of supporting women’s athletics. This digital strategy was carefully crafted to inspire, engage, and provide a seamless donation experience. The video component provided a strong emotional connection, encouraging viewers to contribute to the Women in Flight program.
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Impact
- Raised $13,000 from a previously non-engaged fanbase.
- Converted 10% of the target population into newsletter subscribers.
- Generated 7% of total donation revenue during the pilot phase.
The video donation campaign achieved remarkable results, particularly considering the target audience had shown little prior engagement. The integration of video and personalized email outreach provided a strong emotional connection that motivated donations. By increasing newsletter subscriptions, the University of Oregon ensured future communications with these newly engaged supporters.
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Links
Media
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University of Oregon Women in Flirght Video Donation Campaign Mobile Mockup 3
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University of Oregon Women in Flirght Video Donation Campaign Mobile Mockup 5
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University of Oregon Women in Flirght Video Donation Campaign Mobile Mockup 4
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University of Oregon Women in Flirght Video Donation Campaign iPad Mockup
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University of Oregon Women in Flirght Video Donation Campaign Mobile Mockup 2
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University of Oregon Women in Flirght Video Donation Campaign Mobile Mockup 1
