Summary
Bridge Kid Design developed a successful digital strategy for Lincoln’s Continued Protection Plans, utilizing a multi-touchpoint approach. By focusing on customer engagement through email and video marketing, the project resulted in significant website lead conversion and over $100k in net revenue during the first quarter.
Project Overview:
Lincoln sought to improve customer education and increase website lead conversion for their Continued Protection Plans (CSP). To achieve these goals, Bridge Kid Design created a comprehensive digital solution, utilizing a multi-touchpoint approach. This solution combined targeted email marketing with an interactive video experience, ensuring that customers were not only informed but also engaged. By focusing on delivering valuable content through multiple channels, Lincoln was able to boost conversions significantly.
Opportunity:
Lincoln recognized the need for a digital approach to complement their existing print campaigns. The challenge was to educate customers about their Continued Protection Plans while also driving leads to the website. The existing marketing strategy wasn’t delivering the desired results, and Lincoln needed a more robust digital solution to create engagement and ensure customer follow-through.
Solution:
Bridge Kid Design developed a sophisticated digital marketing campaign that used multiple touchpoints to engage Lincoln customers. The email nurture campaign was designed to guide potential leads toward an interactive video experience, which highlighted the benefits of Lincoln’s Continued Protection Plans. Each email in the sequence contained specific messaging tailored to different customer segments, ensuring relevance and encouraging action. The video further reinforced key messages, ultimately driving website traffic and policy purchases.
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Impact:
- 55% open rate on the initial email
- 2x click-through rate compared to industry standards
- $100k+ in net revenue generated within the first quarter
This campaign had a significant impact on Lincoln’s website lead conversion efforts. The 55% open rate and doubled click-through rate reflect the effectiveness of the tailored messaging and interactive elements. Furthermore, the digital campaign generated over $100k in net revenue within the first quarter, showcasing the value of combining email marketing with video content. This strategy proved to be a powerful method for enhancing customer engagement and driving conversions.
Check out more examples of our work on our Portfolio page.
Links
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Lincoln Website Lead Conversion Email Mockup
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Lincoln Website Lead Conversion Desktop
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Lincoln Website Lead Conversion Video
