Summary
Developed a multi-touchpoint email drip campaign and video lead conversion strategy for Good Sam, a company owned by Camping World. This project enhanced engagement and drove ESP sales, achieving a 5% sales increase and a 10x boost in customer interactions.
Video Lead Conversion Project Overview
The Good Sam project focused on creating a digital experience aimed at driving customer engagement and increasing sales through video lead conversion. By integrating a multi-touchpoint email drip campaign with engaging video content, we aimed to increase interaction with Good Sam’s Extended Service Plans (ESP) over a 120-day sales cycle. The project combined email marketing, video experiences, and web design to enhance customer engagement. As a result, this led to a 5% increase in ESP sales and significant improvements in customer interaction.
Opportunity
Good Sam needed a digital solution to support their 120-day print campaign. The goal was to create an interactive, engaging experience that incorporated video content and a tailored email drip campaign. This would help to improve engagement and increase lead conversions throughout the sales cycle.
Solution
We developed a solution that integrated video lead conversion with a web design strategy, combining multiple channels to enhance customer interaction. The project involved:
- A six-touchpoint email campaign, segmented for 14 different customer profiles. This allowed personalized content for better engagement.
- Using video content to keep customers engaged and improve interactions with the Good Sam ESP program.
- A lead-focused web design that effectively captured and guided user engagement, ultimately leading to better conversions.
Impact
This project had a profound impact on Good Sam’s customer engagement and sales, leading to:
- A 5% increase in ESP sales during the first quarter.
- An average 40% open rate across six personalized emails over 120 days.
- A 10x increase in customer actions, including phone calls, quotes, and video interactions.
The project successfully combined video, email, and web design to improve conversions and drive engagement throughout the campaign.
The project successfully utilized a combination of video, email, and web design to drive conversions and boost engagement across Good Sam’s customer base.
Check out more examples of our work on our Portfolio page.
Links
Media
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Good Sam Video Lead Conversion Project Mobile Mockup
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Good Sam Video Lead Conversion Project Email Mockup
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Good Sam Video Lead Conversion Project Mobile Mockup Screen 2
